Marketing leadership for the next stage of growth.

When the direction of the business is clear, but the path forward is not. I bring marketing leadership that aligns strategy and execution.

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ABOUT STEPHANIE KING

I’m an independent marketing and strategy consultant.

I work directly with leadership teams when the business is growing, changing, or entering a new phase—and marketing needs leadership, not just activity.

My background is in communications, but my work spans strategy, positioning, execution, and alignment across marketing, sales, customer, and internal teams. I’m hands-on, embedded, and accountable.

You work with me directly. No agency layers.

Senior marketing leadership.

Built for the stage you’re in.

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    Strategy & Direction

    I help leadership teams clarify strategy, positioning, and priorities as the business grows or changes.

    This includes shaping marketing and growth strategy, defining brand and market positioning, establishing go-to-market direction, and supporting executive and leadership-level messaging.

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    Execution & Alignment

    I bring structure to how strategy gets carried out. This includes planning and prioritization, defining KPIs and performance measures, aligning marketing and sales, and ensuring marketing supports the broader business goals.

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    Team Leadership & Optimization

    I assess, build, and strengthen teams to support where the business is headed. This includes identifying gaps, recruiting and onboarding talent, clarifying roles and accountability, improving ways of working, and helping go-to-market teams operate with focus and confidence.

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    Growth, Change & Integration

    I support organizations through periods of transition. This includes internal communications and change support, leadership alignment during restructuring, and narrative and integration support for mergers and acquisitions activities.

Here’s how I partner with teams like yours.

I help organizations bring clarity and structure to marketing when the business is changing. That starts with clarifying strategy and priorities, then shaping positioning and the market narrative so teams are aligned on what matters and why.

I work across leadership, marketing, and sales to ensure direction translates into plans that teams can execute. The goal is focus, alignment, and progress—without overbuilding.

This is senior marketing leadership without building a full internal team.

What I help organizations do

Most of the time, the issue isn’t ambition. It’s alignment. Leaders bring me in when the business has outgrown its marketing structure, teams are busy but pulling in different directions, or strategy is clear, but execution hasn’t caught up.

I bring senior judgment, structure, and hands-on support. I help leadership teams make decisions, set direction, and ensure marketing supports where the business is headed. I bring a cross-industry perspective, adapted to the context of each business.

Why leaders bring me in

I work directly with leadership teams, embedded enough to understand the business and practical enough to move things forward.

We establish clear priorities, timelines, and measures of success. I collaborate closely with internal teams and existing agencies to ensure everyone is working toward the same goals. When needed, I bring in trusted specialists—design, copy, web—to support execution. I work with your teams and agencies, not around them.

How engagements are structured

  • A growing company without senior marketing leadership

  • A leadership team navigating growth, change, or transition

  • A founder preparing for scale, integration, or exit

  • An organization that needs execution to move forward

We’d work best together if you’re…

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Client feedback from our work together.

“Stephanie’s ability to understand and create solutions based on the context and realities of a large institution is excellent. The team is confident, skilled, and experienced, and our team has felt completely at ease having them driving the project.”

— ALISON CREPINSEK, DIRECtor OF STUDENT EXPERIENCE, Dalhousie University Faculty of Science

“Stephanie brought clarity to our GTM when we needed it most. She understood the business, the sales motion, and the market quickly, and helped align leadership, marketing, and sales around a shared direction. Her ability to translate strategy into execution resulted in clout, demand, and pipeline for our team. She was a true partner to GTM—not just supporting it, but helping shape it.”

— MARK WHITE, Vp, SAlES and alliances, zaelab

Stephanie partnered with Madison Industrial Group leadership and the brand agency during a pivotal phase to support the launch of the MIG brand and articulate the company’s vision internally and externally. She also supported key marketing initiatives across product groups and business units.

— IN PARTNERSHIP WITH MADISON INDUSTRIAL GROUP

LET’S TALK

If you’re here, something in the business is shifting.

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